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The home scent company has also expanded its holiday scent experience to Los Angeles.
November 27, 2024
By: Christine Esposito
Editor-in-Chief
The iconic Macy’s Thanksgiving Day Parade will be even more festive: it will feature its first scented float and part of the parade route will also smell like pomegranate, pine, cloves and cinnamon—thanks to Nest. Nest is partnering with Balsam Hill to scent the artificial Christmas tree company’s float in the parade. The Balsam Hill float will be fragranced with Nest’s Holiday fragrance. Nest will also scent the Macy’s Thanksgiving Day Parade parade route for 2.5 mile...
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